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The Optrua Blog
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AI for Sales Teams: Maximizing Sales with Microsoft Copilot Tools
Maximizing Sales isn’t just a target—it’s a systematic approach combining analytics, automation, and personalized outreach. In this article, you’ll learn how to use data-driven insights to identify high-potential leads, implement workflow automations for timely engagement, and tailor messaging to customer needs. These strategies empower your team to close deals faster, improve conversion rates, and drive sustainable revenue growth.

Ryan Redmond
11 min read


What Does Microsoft CRM Cost in 2026? Understanding Licensing and Pricing
What Does Microsoft CRM Cost? It depends. From $65/user to enterprise-scale investments, get a full breakdown of licensing and pricing.

Ryan Redmond
9 min read


Microsoft Dynamics 365 Sales Licenses: Which One is Right for You?
Microsoft Dynamics 365 Sales licenses can feel like a maze—but they don’t have to. In this post, we break down the key differences between Sales Professional, Sales Enterprise, Sales Premium, and more. Whether you're a growing SMB or an enterprise sales leader, this guide helps you find the right license for your team’s size, needs, and goals. From AI-powered features to LinkedIn integrations, we explain what’s included, what’s not, and how to avoid overpaying for tools you d

Ryan Redmond
8 min read


AI Sales Engagement, Part 1: Transforming the Modern Sales Process
Dynamics 365 Sales is transforming the way teams connect, sell, and grow. In this post, we explore how pairing it with Copilot Studio unlocks a smarter, more efficient sales experience—one where AI supports every step, from lead capture to closing deals.

Ryan Redmond
7 min read


AI Sales Engagement, Part 2: Building a Copilot Workflow with Dynamics 365 Sales
Welcome to Part 2 of my blog about transforming sales engagement with Copilot Studio and Dynamics 365 Sales. In this article, I demonstrate

Ryan Redmond
9 min read


Ditch the Homegrown CRM: Why It’s a Money Pit for Your Business
Is your company running on a homegrown CRM? You know… one that’s been stitched together over the years with assorted patches, add-ons,...

Optrua Marketing
5 min read


The Benefits of Agile CRM for Modern Business Growth
Learn how Agile CRM and Business Portals boost efficiency with faster updates, less downtime, and continuous improvement.

Optrua Marketing
5 min read


How a Customized CRM and Dynamics 365 Sales Drive Success
Boost your ROI with tailored CRM for Dynamics 365 Sales! Discover Optrua Care Plans for customized support & proactive CRM maintenance.

Optrua Marketing
5 min read


Catch the AI Wave: Copilot Sales 2024 Release Wave 2 - Part 2
Discover AI-driven updates in Microsoft Copilot for Sales, 2024 Release Wave 2, designed to boost productivity and streamline sales.

Ryan Redmond
6 min read


Catch the AI Wave: Dynamics 365 Sales 2024 Release Wave 2 - Part 1
Explore AI-powered features in Dynamics 365 Sales 2024 Release Wave 2. Boost sales efficiency and growth with Copilot innovations.

Ryan Redmond
6 min read
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