What Does Microsoft CRM Cost in 2025? Understanding Licensing and Pricing

(Updated 03/06/2025)

When asking what does Microsoft CRM cost in 2025, it’s important to know that Microsoft Dynamics Sales Licensing is relatively straightforward compared to estimating the implementation, support and hidden costs; however, it can still be very confusing.

To cut through the noise, I’ve simplified our discussion on the two most common options: Sales Professional and Sales Enterprise.

Dynamics 365 Sales Professional: A Cost-Effective CRM Solution

Microsoft Dynamics 365 Sales Professional ("Sales Professional") is an affordable licensing option designed for small sales teams, typically ranging from 5 to 30 users. It provides the essential tools to kickstart your CRM journey while maintaining the scalability and extensibility of the Microsoft Power Platform.

While Sales Professional lacks some of the advanced features available in the Enterprise version, it still delivers a powerful foundation for managing sales processes. If your business outgrows its capabilities, upgrading is straightforward.

Simply switch to a Sales Enterprise license without the hassle of a complex migration.

There's no strict upper limit on the number of users for Sales Professional.

You can start with as few as five users and scale up to thousands. However, as your business evolves and you begin automating processes, you may find that Sales Enterprise offers the additional functionality needed for more advanced sales management.

💰 Pricing: The Sales Professional license costs $65 per user/month.

📊 Example Calculation: 10 Sales Professional users = $650/month ($65 per user x 10 users)

For businesses new to sales automation or those taking their first steps into CRM, Sales Professional is a great entry point. It provides the essential capabilities you need, with the flexibility to grow as your sales operations expand.

Dynamics 365 Sales Enterprise: Modern CRM for Growing Sales Teams

Microsoft Dynamics 365 Sales Enterprise is designed for larger or more complex sales teams that require advanced automation, analytics, and customization. Just like Sales Professional, Sales Enterprise is built on the Microsoft Power Platform.

Even if you have a small sales team, you may still need Sales Enterprise to take advantage of features like:

• Advanced Sales Automation - Manage complex sales processes with AI-driven insights.

• Sales Forecasting – Predict revenue and performance with built-in forecasting tools.

• Territory & Competitor Management – Organize sales teams by regions and track competitor activities.

• Product & Price Management – Define product relationships, hierarchies, and structured pricing models.

• AI Capabilities – Utilize predictive lead scoring and relationship analytics for smarter decision-making.

• Unlimited Customization – Unlike Sales Professional, Enterprise allows unlimited custom tables, business process flows, and forms.

💰Pricing: The Sales Enterprise license costs $105 per user/month.

📊 Example Calculation: 10 Sales Enterprise users = $1,050/month ($105 per user x 10 users)

While Sales Professional is great for small teams with basic CRM needs, Sales Enterprise offers the scalability and intelligence-driven capabilities needed to optimize and grow your sales operations.

Important Note: Microsoft advertises the Dynamics CRM cost as a monthly charge, however you have to commit to a 12-month subscription to get the price listed. If you truly want to pay monthly, your cost will be 20% higher than what is listed

Dynamics 365 Team Member: Affordable Access for Non-Sales Users

Not every team member needs full CRM functionality, but they still need access to important customer data. That’s where the Microsoft Dynamics 365 Team Member license comes in—providing a low-cost way for employees to interact with CRM data without requiring a full Sales Professional or Enterprise license.

The Team Member license is designed for employees who need read-only access to CRM records and the ability to perform basic interactions without full sales automation features.

Important Note: The Dynamics 365 Team Member license can be added to either Sales Professional or Sales Enterprise license structure to give additional team members access to Customer data.

It's perfect for:

• Executives & Managers: Reviewing dashboards and reports without needing full CRM capabilities.

• Customer Service: Viewing customer accounts, logging activities, and accessing case information.

• Operations & Back-Office Staff: Accessing customer details to support sales, finance, or logistics.

While limited compared to Sales Professional or Sales Enterprise, Team Member users can:

• View accounts, contacts, leads, and opportunities

• Update select fields (like notes and activities)

• Access reports and dashboards

• Use Microsoft 365 integrations (like Outlook)

• Work with select custom tables (depending on permissions)

💰 Pricing: The Team Member license costs $8 per user/month, making it a cost-effective solution for companies needing lightweight CRM access for non-sales employees.

📊 Example Calculation: 20 team members = $160/month ($8 per user x 20 users)

While a Team Member license is a lowcost way to view customer data, Team Member licenses cannot manage sales pipelines, create opportunities, or use advanced CRM automation.

Conclusion: Choosing the right Dynamics CRM License

For most organizations, selecting the right Microsoft Dynamics 365 CRM license comes down to a simple choice between Sales Professional and Sales Enterprise.

• Sales Professional is ideal for small to mid-sized sales teams needing core CRM functionality at a lower cost.

• Sales Enterprise is best suited for larger or more complex sales teams that require advanced features like forecasting, AI insights, and deeper customization.

Important Note: You cannot mix and match Sales Professional and Sales Enterprise licenses within the same tenant. All users must be on the same version. However, upgrading from Professional to Enterprise is seamless—simply switch the license without requiring a major system migration.

Once you’ve decided on your preferred Microsoft Dynamics Sales/CRM Licensing, there are a variety of add-ons that can improve functionality and value to your business, including Microsoft Dynamics Marketing, Customer Service, Fields Service, Business Central, and others.

This additional guide can be used to compare Dynamics 365 sales licenses for more information.

Beyond licensing, it's important to consider ongoing costs for support, updates, training, feature enhancements, and general maintenance to keep your system running smoothly and securely. Working with a trusted Microsoft partner can help ensure you get the right setup and ongoing assistance tailored to your business needs.

Explore More in the “What Does Microsoft CRM Cost” Series:

• Understanding Microsoft Dynamics CRM Cost: A Comprehensive Overview: An introduction to all cost factors in deploying Dynamics CRM

• Implementation: What does Microsoft CRM Cost?: Covering configuration, customization, training, and deployment expenses

Need a more tailored cost estimate?

Contact Optrua for a complimentary 30-minute consultation to determine the best Dynamics 365 licensing for your business.

About the Author

Ryan Redmond is the founder of Optrua, specializing in CRM and business process optimization. Ryan channeled his passion for efficiency from lessons learned in the Navy to his work today.

He helps businesses streamline technology to improve employee and customer experiences and empower teams to work smarter, not harder, without unnecessary overhead.

Connect with Ryan on LinkedIn.