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The Optrua Blog
Get practical tips for
Microsoft CRM, AI,
Power Platform, and more.

Optrua Marketing
Nov 12, 20245 min read
How a Customized CRM and Dynamics 365 Sales Drive Success
Boost your ROI with tailored CRM for Dynamics 365 Sales! Discover Optrua Care Plans for customized support & proactive CRM maintenance.
22 views

Ryan Redmond
Aug 5, 20244 min read
3 Keys to Customer Engagement Success - Part 1
Executive Engagement, Business Fit, and User Adoption are the three keys to a successful CE implementation project.
26 views


Ryan Redmond
Jul 29, 20246 min read
CRM for Small Business: Simplify Complexity for Growth - Part 2
This article, Part 2, will provide actionable insights on leveraging your existing Microsoft investments to simplify your business systems a
49 views

Ryan Redmond
Jul 22, 20244 min read
CRM for Small Business: Simplify Complexity for Growth - Part 1
Complexity and Chaos are just normal and expected parts of a small business. When you run a small business, you are trying to make things wo
17 views

Ryan Redmond
Jun 24, 20245 min read
Outsourcing IT: Beyond the Unicorn Myth
Imagine you’ve decided to build your dream mansion from scratch. Pretty exciting, right?
6 views

Ryan Redmond
May 21, 20247 min read
How Optrua Helps Enhance Employee Engagement
Optrua, a Microsoft Dynamics 365 CRM Value-Added Reseller (VAR) and Systems Integration company, plays a vital role in helping organizations
12 views

Ryan Redmond
May 6, 20247 min read
The Double-Edged Sword of Technology in Employee Engagement
Discover how technology impacts Employee Engagement in Part 2 of our series. Learn how it enhances communication and growth while navigating
24 views

Ryan Redmond
Mar 25, 20248 min read
CRM for Small Business: Tailoring your CRM for Success
CRM systems aren’t one-size-fits-all. Modern cloud-based like Dynamics 365 are flexible, allowing for customizations. Small businesses can t
22 views


Ryan Redmond
Mar 11, 20246 min read
How to Write a Dynamics 365 CE Plugin
Step-by-step instructions on how to write a Dynamics 365 CE Plugin, including the prerequisites to get started, how to set it up, how to imp
608 views

Ryan Redmond
Nov 28, 202314 min read
CRM for Small Business: Balancing Cost and Value
Uncover the various costs of implementing a CRM system and find out how to plan for it so you can balance growth, even with a tight budget.
17 views

Ryan Redmond
Nov 16, 20233 min read
An Unlikely Pair: CRM & the Art of Turkey Brining
Master Thanksgiving with CRM & Turkey Brining Tips! Learn to host like a pro by blending the art of CRM with the secret to a perfect turkey.
13 views

Ryan Redmond
Oct 29, 20235 min read
CRM for Small Business: Overcoming the Top 10 Concerns
Dive into the introductory article of our multi-part series 'CRM for Small Business: Overcoming the Top 10 Concerns' and learn how to build
18 views


Ryan Redmond
Apr 12, 20233 min read
Building a Strong CRM Project Team: The Key to Success
Unlock the Secret to CRM Success: Discover the 12 key roles that make up a high-performing CRM project team and how Optrua's expertise can g
56 views


Ryan Redmond
Apr 2, 20232 min read
Free eBook: The Power of Customer Journey Mapping
The modern business landscape is becoming increasingly competitive, and companies are constantly seeking ways to differentiate themselves fr
7 views


Ryan Redmond
Mar 2, 20233 min read
Encouraging Your Sales Team to Embrace a B2B E-commerce Strategy
As businesses increasingly move towards digital solutions, B2B e-commerce has become an integral part of business growth.
However, transit
7 views

Ryan Redmond
Feb 14, 20232 min read
Why you need a Customer Journey Map: A quick guide to optimizing Customer Experience
Customer journey mapping is the process of mapping out the entire journey your customers take with your brand, from the first interaction to
12 views


Ryan Redmond
Dec 21, 20226 min read
Implementation: What does Microsoft CRM cost?
CRM Implementation Costs can vary widely because each CRM project is unique. Just like people with different personalities, each company ha
37 views


Ryan Redmond
Dec 12, 20223 min read
Microsoft Dynamics 365: What does CRM Cost?
What does Microsoft CRM Cost? This blog is an introduction to the topic of Microsoft CRM Sales costs. Part 2 covers Microsoft CRM Sales
17 views


Ryan Redmond
Oct 16, 20224 min read
3 Keys to Customer Engagement Success – Part 2
Learn the keys to Customer Engagement (CE) success with Small Steps, Value & Benefit, and Continuous Improvement.
35 views
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