Why Optrua?

Optrua aims to improve business outcomes by focusing on Customer Experience and Employee Engagement.  We have broad experience in building customer centric systems focused on Marketing, Sales, Customer and Field Service with Microsoft Power Platform, Dynamics CRM (Customer Engagement) and Azure.

Optrua was founded with a new and unique approach to traditional partner/consulting/implementation models. We cut through the complexity of technology implementations and deliver impactful solutions that optimize and improve employee engagement and the customer experience.  We are held accountable to make a difference every month.  Your success is our success!

Our Core Values:

  • Productivity

  • Integrity

  • Accountability

  • Innovation

  • Fun

Productivity

Everyone needs productivity.  A business needs its systems, processes, and employees to be productive and provide the most value at the least cost.  A customer needs their interactions with your company to be seamless and efficient, taking the least amount of time and hassle while purchasing your products and services.  An individual person wants personal productivity to feel a sense of accomplishment and pride in what they do.

We are ambassadors of productivity and apply this to everything we do. We utilize best practices in software development, project management, and technology to ensure that we are as productive as possible when optimizing your system.

Our business is optimizing your systems to increase productivity and engagement for employees, customers, and partners.

Integrity

Integrity is a required fundamental trait for well-functioning business systems and people.  If you do the right thing in a reliable way, you build trust and gain momentum.

If a system errors and misbehaves, you might question its integrity.  Business systems can have integrity when they function well and provide a high level of performance, quality, and output.

People have integrity when they do what they say when they say. We refuse to compromise on the pursuit of quality, truth, and reliability.

Accountability

In a managed services relationship, you need clarity on the effort, timing, and cost of system enhancements, improvements, and optimizations.  Furthermore, when challenges or issues arise, you need to quickly identify the root cause and determine a clear path to make corrections.

As a client, you will be accountable for establishing business metrics, setting priorities, clarifying system requirements and user functionality, and staying engaged to provide useful feedback.

Optrua is accountable to deliver enhancements and system optimizations according to the priorities that you have set.  We are accountable for the quality and timely delivery of our work.  We drive the process with your input and guidance.

Innovation

Customer expectations are always increasing as the world becomes more dependent on digital services.  Technology changes so quickly which can lead to fragmentation across your business system landscape.  Competition requires that you constantly innovate products and services to provide more value to your customers.

You need to develop an effective way to grow lifelong relationships with your customers across a number of platforms that include CRM, social media, text, email and various other apps.  At the same time, you need productive employees that are engaged, productive, and happy at work.

Good news!  You have already selected Microsoft Dynamics and Power Platform as your cutting-edge customer engagement platform.  With ongoing innovation and proper optimization, it can be your single point of truth for prospects and customers.

To deliver innovation, we embrace low-code/no-code tools wherever possible to efficiently develop and deploy solutions faster and cheaper than ever before.

People like comfort and predictability, and don’t naturally embrace change without help and guidance. We understand this and include change management practices in our deployment strategies, and help drive training to end users.

Fun

Technology isn’t typically thought of as “fun”.  We believe that “fun” impacts our relationships, work output and team’s wellbeing.  Benefits of incorporating fun include decreased stress, improved creativity, and enhanced productivity.  Furthermore, by incorporating a fun mindset you will improve relations with your customers and employees.

Could you imagine what it would look like to bring fun to your customers, employees, and partners?  Fun can be seen as an enjoyable experience, ease of use, or just some new-found efficiencies.

We are not jokesters, however, we enjoy working with our clients and like to smile and have fun while building great systems.  We enjoy what we do and get a thrill when we see our clients’ eyes light up with excitement when we deliver functionality that will save time and improve customer engagement.

Extend your team with Optrua CRM experts

Do you need help building, streamlining and optimizing your Microsoft Dynamics CRM implementation? We can help!

Optrua specializes in helping small to mid-sized businesses streamline their operations and improve efficiency with the help of Microsoft Power Apps and Dynamics CRM. We Offer:

  • Quick and easy startup

  • Dedicated expert resources

  • Fixed monthly costs

  • No long term contracts

  • No CRM Project or task is too big or small

Optrua is your one stop shop for Microsoft CRM Design, Development and Support.  We can help you with:

  • CRM Implementation

  • Customization and Integration

  • Training and Support

  • Data Migration & Cleanup

  • Report and Analytics

We earn your business by consistently delivering value. Contact us for a free 30-minute consultation.

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