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The Optrua Blog
Get practical tips for
Microsoft CRM, AI,
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An Unlikely Pair: CRM & the Art of Turkey Brining
Turkey Brining teaches us that the right blend of salt, sugar, and aromatics transforms an ordinary bird into a show-stopper—much like CRM best practices turn prospects into loyal customers. In this guide, you’ll master foolproof Turkey Brining recipes for a tender, flavorful roast and discover CRM strategies for timely engagement, personalized touchpoints, and lasting relationships. Serve up both a perfect turkey and unforgettable customer experiences.

Ryan Redmond
5 min read


CRM for Small Business: Overcoming the Top 10 CRM Concerns
CRM adoption can be overwhelming for small businesses—but it doesn’t have to be. In this post, we break down the top 10 CRM concerns holding teams back and provide clear, practical solutions for each one. From budget worries to user adoption, find out how to move past hesitation and make your CRM work for you.

Ryan Redmond
10 min read


CRM for Small Business: Boosting ROI Through CRM User Adoption
CRM User Adoption is the linchpin of any successful CRM initiative. By combining tailored training programs, intuitive user interfaces, and real-time analytics, organizations can overcome resistance, foster collaboration, and unlock the full power of their CRM investment. Dive into proven strategies that drive engagement, streamline workflows, and deliver measurable business impact.

Ryan Redmond
14 min read


Artificial Intelligence in Business and the Future Ahead
AI Unleashed takes you inside a state-of-the-art laboratory where robots collaborate with scientists under vibrant holographic displays. From city-scale digital twins to human-machine symbiosis, explore how cutting-edge artificial intelligence innovations are redefining tomorrow’s possibilities.

Ryan Redmond
7 min read


AI for Sales Teams: Maximizing Sales with Microsoft Copilot Tools
Maximizing Sales isn’t just a target—it’s a systematic approach combining analytics, automation, and personalized outreach. In this article, you’ll learn how to use data-driven insights to identify high-potential leads, implement workflow automations for timely engagement, and tailor messaging to customer needs. These strategies empower your team to close deals faster, improve conversion rates, and drive sustainable revenue growth.

Ryan Redmond
11 min read


How to Build a Strong CRM Project Team (12 Key Roles)
CRM success starts with your people, not your platform. In this blog, we break down the 12 essential roles every CRM project team needs—plus real-world lessons on what happens when those roles are missing. Whether you're implementing Microsoft Dynamics 365 or another CRM, this guide helps you build the structure, alignment, and accountability needed for lasting results.

Ryan Redmond
8 min read
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