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The Optrua Blog
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CRM Failure: How It All Fell Apart at Go-Live
Some CRM failures don’t happen overnight—they unfold step by step. In this final post in our CRM Horror Stories series, we unpack a go-live gone wrong: unstable data, late-stage scope creep, and a training plan that collapsed under pressure. But this isn’t just a horror story—it’s a playbook of what not to do. If you want your CRM implementation to succeed, start by learning from this final failure.

Ryan Redmond
11 min read


CRM Failure: When Tight Timelines and Budget Cuts Turn a CRM Project into a Disaster
Rushed CRM projects lead to costly rework and missing features. See how poor planning turned a $650K budget into a disaster.

Ryan Redmond
10 min read


CRM Failure: How Scope Creep Quietly Blew Up the Budget
Scope creep doesn’t knock—it sneaks in. One “tiny tweak” at a time, it throws your CRM Budget off course and unravels your project fast: missed deadlines, budget overruns, and a system no one could actually use. Sound familiar?

Ryan Redmond
7 min read


CRM Failure: What Happens When User Testing Comes Too Late
CRM project failure isn’t sudden—it’s slow, preventable, and often driven by silence at the top. Learn what went wrong (and how to fix it).

Ryan Redmond
8 min read


CRM Failure: When Pressure Builds and the Project Finally Explodes
If you’ve been following along with my CRM Horror Stories series, you’ve watched the slow unraveling of a once-promising CRM rollout inside a fast-growing, family-run manufacturing company.

Ryan Redmond
8 min read


CRM Failure: When IT Chooses the CRM, the Business Pays the Price
CRM selection isn’t just IT—it’s strategy. Avoid common pitfalls and choose the right system for your team’s success.

Ryan Redmond
9 min read


CRM Failure Examples That Derail Implementations
CRM projects rarely collapse overnight—they unravel piece by piece. In this post, we share real CRM implementation failure examples that reveal how small missteps snowball into blown budgets, missed deadlines, and systems no one wants to use. From ghosting executives to last-minute scope creep, these stories show the red flags every business leader should watch for—and the strategies that turn failures into lasting success.

Ryan Redmond
10 min read


CRM Failure: When your Business Outgrows Its CRM and Chaos Begins to Spread
Lost deals and system chaos? Optrua’s CRM transforms frustration into streamlined success, helping your business grow with ease.

Ryan Redmond
7 min read


CRM Failure: When Leadership Assumptions Break the Project
Managing CRM projects requires strong leadership and teamwork. Align goals, engage stakeholders, and avoid assumptions for success!

Ryan Redmond
10 min read
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