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The Optrua Blog
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AI That Sells: How Microsoft Copilot for Sales Reduces Admin and Boosts Results
Let’s face it—sales teams didn’t sign up to be data entry clerks. But between updating CRM, logging meetings, and chasing follow-ups, that’s what it often feels like. Enter Microsoft Copilot for Sales: a purpose-built AI assistant that lives inside Outlook and Teams, helping reps work smarter without breaking their workflow. In this post, we break down how it works, where it shows up, and why it’s changing the game for CRM adoption, productivity, and sales performance.

Ryan Redmond
6 min read


Catch the AI Wave: Dynamics 365 Sales 2024 Release Wave 2 - Part 1
Explore AI-powered features in Dynamics 365 Sales 2024 Release Wave 2. Boost sales efficiency and growth with Copilot innovations.

Ryan Redmond
6 min read


Copilot Studio + Dynamics 365 Sales: Better Together – Part 2
Welcome to Part 2 of my blog about transforming sales engagement with Copilot Studio and Dynamics 365 Sales. In this article, I demonstrate

Ryan Redmond
5 min read


Copilot Studio + Dynamics 365 Sales: Better Together - Part 1
Dynamics 365 Sales is transforming the way teams connect, sell, and grow. In this post, we explore how pairing it with Copilot Studio unlocks a smarter, more efficient sales experience—one where AI supports every step, from lead capture to closing deals.

Ryan Redmond
4 min read


AI Unleashed: Shaping the Future of Business
AI Unleashed takes you inside a state-of-the-art laboratory where robots collaborate with scientists under vibrant holographic displays. From city-scale digital twins to human-machine symbiosis, explore how cutting-edge artificial intelligence innovations are redefining tomorrow’s possibilities.

Ryan Redmond
5 min read


Maximizing Sales with Microsoft AI Copilot Tools
Maximizing Sales isn’t just a target—it’s a systematic approach combining analytics, automation, and personalized outreach. In this article, you’ll learn how to use data-driven insights to identify high-potential leads, implement workflow automations for timely engagement, and tailor messaging to customer needs. These strategies empower your team to close deals faster, improve conversion rates, and drive sustainable revenue growth.

Ryan Redmond
10 min read


The Battle for Growth: Driving Revenue with Generative AI
Revenue growth isn’t just about hustle—it’s about smart tools. In this blog, we explore how generative AI is changing the game for sales, marketing, and customer success teams. Learn how small and mid-sized businesses are using AI not just to automate—but to accelerate. If growth is the goal, generative AI might be your secret weapon.

Ryan Redmond
5 min read


From Hype to Tangible Impact: The True potential of the AI Revolution
The AI revolution isn’t coming—it’s already here. But moving from hype to real-world results takes more than buzzwords. In this blog, we explore how businesses are turning AI’s promise into measurable impact across operations, strategy, and customer experience. Discover where the real value lies—and how to stay ahead in this rapidly shifting landscape.

Ryan Redmond
6 min read
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