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The Optrua Blog
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AI That Sells: How Microsoft Copilot for Sales Reduces Admin and Boosts Results
Let’s face it—sales teams didn’t sign up to be data entry clerks. But between updating CRM, logging meetings, and chasing follow-ups, that’s what it often feels like. Enter Microsoft Copilot for Sales: a purpose-built AI assistant that lives inside Outlook and Teams, helping reps work smarter without breaking their workflow. In this post, we break down how it works, where it shows up, and why it’s changing the game for CRM adoption, productivity, and sales performance.

Ryan Redmond
6 min read


Catch the AI Wave: Dynamics 365 Sales 2024 Release Wave 2 - Part 1
Explore AI-powered features in Dynamics 365 Sales 2024 Release Wave 2. Boost sales efficiency and growth with Copilot innovations.

Ryan Redmond
6 min read
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