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The Optrua Blog
Get practical tips for
Microsoft CRM, AI,
Power Platform, and more.


CRM Optimization Is a Mindset: How to Keep Improving After Go-Live
CRM optimization isn’t a one-time event—it’s an ongoing mindset. Go-live is just the beginning. Learn how to keep your Dynamics 365 system evolving with your team, improving workflows, adoption, and results long after launch.

Optrua Marketing
5 min read


Ditch the Homegrown CRM: Why It’s a Money Pit for Your Business
Is your company running on a homegrown CRM? You know… one that’s been stitched together over the years with assorted patches, add-ons,...

Optrua Marketing
5 min read


Enhanced CRM Training: Driving User Adoption and Business Success
Think CRM training is optional? Think again. Poor training is the #1 reason CRM projects fail—don’t let your shiny new system gather dust...

Optrua Marketing
7 min read


How to Blow Up a CRM Project in 8 Easy Steps
Considering a CRM implementation? Learn what NOT to do with this humorous guide to avoiding costly mistakes and building a system that works

Optrua Marketing
7 min read


The Benefits of Agile CRM for Modern Business Growth
Learn how Agile CRM and Business Portals boost efficiency with faster updates, less downtime, and continuous improvement.

Optrua Marketing
5 min read


Safeguarding Your Microsoft Dynamics 365 CRM Data
Safeguard your Microsoft Dynamics 365 CRM data with robust security strategies. Learn about encryption, masking, access control, and more.

Ryan Redmond
9 min read
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