Discover the secrets to business success in our Employee Engagement series. Explore strategies, technology's role, and the impact on productivity & innovation.

With low-code tools and expert guidance, businesses can tailor their CRM solutions to meet their unique needs, ensuring user-centric designs and a CRM that evolves with the business.

CRM systems aren’t one-size-fits-all. Modern cloud-based like Dynamics 365 are flexible, allowing for customizations. Small businesses can tailor their CRM to suit their needs.

Step-by-step instructions on how to write a Dynamics 365 CE Plugin, including the prerequisites to get started, how to set it up, how to implement it, and a detailed example.

AI is reshaping how we work, enabling companies to streamline processes, automate routine tasks, tailor customer experiences, and enhance decision-making.

Explore how crucial user adoption is for a new CRM system’s effectiveness. It impacts data integrity, decision-making, customer relationships, strategic planning, and employee morale.

Explore Microsoft Sales Copilot, an AI tool that can enhance and streamline sales processes, driving efficiency, productivity and, ultimately, maximizing sales.

Uncover the various costs of implementing a CRM system and find out how to plan for it so you can balance growth, even with a tight budget.

Master Thanksgiving with CRM & Turkey Brining Tips! Learn to host like a pro by blending the art of CRM with the secret to a perfect turkey.

Dive into the introductory article of our multi-part series 'CRM for Small Business: Overcoming the Top 10 Concerns' and learn how to build the machine while the train is running.

Unlock business growth with Generative AI:

Practical Applications & Strategies. Discover how to embrace the AI Revolution for Customer-Centric success!

Discover the AI Revolution: Past, Present, and Future by Embracing Growth and Data Quality for Success in the AI Age

Hype vs. Reality - The dawn of the AI revolution is upon us, and it's a time filled with both fear and excitement. While media hype paints a picture of a world instantly transformed by artificial intelligence, the reality is more complex and multifaceted.

Unlock the Secret to CRM Success: Discover the 12 key roles that make up a high-performing CRM project team and how Optrua's expertise can guide your small to mid-sized business to seamless CRM implementation.

Your CRM success starts with the right team—find out how to build yours.

The modern business landscape is becoming increasingly competitive, and companies are constantly seeking ways to differentiate themselves from the competition.

One area that has emerged as a critical differentiator is the customer experience (“CX”). Providing a seamless, personalized, and engaging customer experience can help companies build long-lasting relationships with their customers, enhance customer loyalty, and ultimately drive revenue growth.

As businesses increasingly move towards digital solutions, B2B e-commerce has become an integral part of business growth.

However, transitioning to a B2B e-commerce strategy can be challenging, particularly for sales teams that have been accustomed to traditional sales methods. The good news is that there are several ways you can encourage your sales team to embrace e-commerce and drive business growth.