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The Optrua Blog
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CRM for Small Business: Tailoring Your CRM Customization for Success
CRM Customization is the key to making Dynamics 365 CRM fit your unique business needs. By leveraging low-code Power Platform tools and expert guidance, you can rapidly configure workflows, data models, and integrations without heavy developer lift. Discover how strategic CRM Customization boosts user adoption, streamlines processes, and lays the foundation for scalable, long-term growth.

Ryan Redmond
7 min read


How to Write a Dynamics 365 CE Plugin
How to Write a Dynamics 365 CE Plugin walks you through building custom .NET assemblies that extend your CRM’s business logic. In this tutorial, you’ll set up your development environment, author your plugin in Visual Studio, register it with the Plugin Registration Tool, and deploy it to your Dynamics 365 instance, ensuring reliable execution and maintainable code.

Ryan Redmond
6 min read


AI Unleashed: Shaping the Future of Business
AI Unleashed takes you inside a state-of-the-art laboratory where robots collaborate with scientists under vibrant holographic displays. From city-scale digital twins to human-machine symbiosis, explore how cutting-edge artificial intelligence innovations are redefining tomorrow’s possibilities.

Ryan Redmond
5 min read


CRM for Small Business: Boosting ROI Through CRM User Adoption
CRM User Adoption is the linchpin of any successful CRM initiative. By combining tailored training programs, intuitive user interfaces, and real-time analytics, organizations can overcome resistance, foster collaboration, and unlock the full power of their CRM investment. Dive into proven strategies that drive engagement, streamline workflows, and deliver measurable business impact.

Ryan Redmond
12 min read


Maximizing Sales with Microsoft AI Copilot Tools
Maximizing Sales isn’t just a target—it’s a systematic approach combining analytics, automation, and personalized outreach. In this article, you’ll learn how to use data-driven insights to identify high-potential leads, implement workflow automations for timely engagement, and tailor messaging to customer needs. These strategies empower your team to close deals faster, improve conversion rates, and drive sustainable revenue growth.

Ryan Redmond
10 min read


CRM for Small Business: Balancing CRM Cost and Value
CRM Cost can escalate quickly without clear visibility and control. In this article, you’ll discover practical tactics for managing CRM Cost—from setting realistic budgets and choosing the right vendor plans to streamlining workflows and removing unnecessary features. By proactively monitoring and optimizing CRM Cost, you’ll ensure sustainable growth, higher user adoption, and a stronger bottom line.

Ryan Redmond
13 min read
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