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The Optrua Blog
Get practical tips for
Microsoft CRM, AI,
Power Platform, and more.


Free eBook: The Power of Customer Journey Mapping
Understanding your customer journey is more than a marketing exercise—it’s a growth strategy. In this blog, we introduce our free eBook on customer journey mapping, packed with insights to help you visualize, optimize, and improve every stage of your customer’s experience. Learn how to spot gaps, uncover opportunities, and create better connections that drive loyalty and revenue.

Ryan Redmond
2 min read


Encouraging Your Sales Team to Embrace a B2B E-commerce Strategy
Getting your sales team on board with a B2B e-commerce strategy isn’t just about adding another channel—it’s about unlocking new revenue streams and increasing efficiency. This blog explores how to shift mindsets, align goals, and empower your sales team to see e-commerce as a partner, not a competitor. The result? A stronger, more scalable sales approach.

Ryan Redmond
3 min read


Why you need a Customer Journey Map: A quick guide to optimizing Customer Experience
A great product or service isn’t enough—you need a clear view of how customers actually experience your business. That’s where a customer journey map comes in. This quick guide explains how mapping each stage of the journey helps uncover gaps, improve engagement, and align your teams around what matters most: your customer’s success.

Ryan Redmond
2 min read


Share Client Documents with Power Portal
Tired of juggling emails and file-sharing links just to get documents to clients? Power Portal simplifies secure client collaboration by giving external users direct access to the information they need—no extra logins, no confusion. In this blog, we show how businesses are using Power Portal to streamline document sharing, improve transparency, and elevate the client experience.

Ryan Redmond
4 min read


Microsoft Dynamics CRM: The Realities Behind CRM Implementation Costs
Wondering what it really costs to implement Microsoft CRM? This blog breaks down the key factors that affect CRM implementation costs—including licensing, setup, customization, user training, and long-term support. Whether you're budgeting for your first CRM or planning an upgrade, this guide will help you set realistic expectations and avoid costly surprises.

Ryan Redmond
9 min read


What Does Microsoft CRM Cost in 2025? Understanding Licensing and Pricing
What Does Microsoft CRM Cost? It depends. From $65/user to enterprise-scale investments, get a full breakdown of licensing and pricing.

Ryan Redmond
5 min read
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