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The Optrua Blog
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Microsoft CRM, AI,
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Artificial Intelligence in Business and the Future Ahead
AI Unleashed takes you inside a state-of-the-art laboratory where robots collaborate with scientists under vibrant holographic displays. From city-scale digital twins to human-machine symbiosis, explore how cutting-edge artificial intelligence innovations are redefining tomorrow’s possibilities.

Ryan Redmond
7 min read


AI for Sales Teams: Maximizing Sales with Microsoft Copilot Tools
Maximizing Sales isn’t just a target—it’s a systematic approach combining analytics, automation, and personalized outreach. In this article, you’ll learn how to use data-driven insights to identify high-potential leads, implement workflow automations for timely engagement, and tailor messaging to customer needs. These strategies empower your team to close deals faster, improve conversion rates, and drive sustainable revenue growth.

Ryan Redmond
11 min read


AI Sales Engagement, Part 1: Transforming the Modern Sales Process
Dynamics 365 Sales is transforming the way teams connect, sell, and grow. In this post, we explore how pairing it with Copilot Studio unlocks a smarter, more efficient sales experience—one where AI supports every step, from lead capture to closing deals.

Ryan Redmond
7 min read


AI Sales Engagement, Part 2: Building a Copilot Workflow with Dynamics 365 Sales
Welcome to Part 2 of my blog about transforming sales engagement with Copilot Studio and Dynamics 365 Sales. In this article, I demonstrate

Ryan Redmond
9 min read


AI That Sells: How Microsoft Copilot for Sales Reduces Admin and Boosts Results
Let’s face it—sales teams didn’t sign up to be data entry clerks. But between updating CRM, logging meetings, and chasing follow-ups, that’s what it often feels like. Enter Microsoft Copilot for Sales: a purpose-built AI assistant that lives inside Outlook and Teams, helping reps work smarter without breaking their workflow. In this post, we break down how it works, where it shows up, and why it’s changing the game for CRM adoption, productivity, and sales performance.

Ryan Redmond
6 min read


Catch the AI Wave: Copilot Sales 2024 Release Wave 2 - Part 2
Discover AI-driven updates in Microsoft Copilot for Sales, 2024 Release Wave 2, designed to boost productivity and streamline sales.

Ryan Redmond
6 min read
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