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The Optrua Blog
Get practical tips for
Microsoft CRM, AI,
Power Platform, and more.


Encouraging Your Sales Team to Embrace a B2B eCommerce Strategy
Getting your sales team on board with a B2B e-commerce strategy isn’t just about adding another channel—it’s about unlocking new revenue streams and increasing efficiency. This blog explores how to shift mindsets, align goals, and empower your sales team to see e-commerce as a partner, not a competitor. The result? A stronger, more scalable sales approach.

Ryan Redmond
5 min read


Driving Business Growth with Generative AI: A Balanced and Customer-Centric Approach
Revenue growth isn’t just about hustle—it’s about smart tools. In this blog, we explore how generative AI is changing the game for sales, marketing, and customer success teams. Learn how small and mid-sized businesses are using AI not just to automate—but to accelerate. If growth is the goal, generative AI might be your secret weapon.

Ryan Redmond
10 min read


Customer Journey Mapping: A Practical Guide to Improving Customer Experience
Understanding your customer journey is more than a marketing exercise—it’s a growth strategy. In this blog, we introduce our free eBook on customer journey mapping, packed with insights to help you visualize, optimize, and improve every stage of your customer’s experience. Learn how to spot gaps, uncover opportunities, and create better connections that drive loyalty and revenue.

Ryan Redmond
6 min read


Why you need a Customer Journey Map: A quick guide to optimizing Customer Experience
A great product or service isn’t enough—you need a clear view of how customers actually experience your business. That’s where a customer journey map comes in. This quick guide explains how mapping each stage of the journey helps uncover gaps, improve engagement, and align your teams around what matters most: your customer’s success.

Ryan Redmond
10 min read


Client Portal for Document Sharing: A Better Way to Work with Clients
Tired of juggling emails and file-sharing links just to get documents to clients? Power Portal simplifies secure client collaboration by giving external users direct access to the information they need—no extra logins, no confusion. In this blog, we show how businesses are using Power Portal to streamline document sharing, improve transparency, and elevate the client experience.

Ryan Redmond
12 min read
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