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The Optrua Blog
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Microsoft CRM, AI,
Power Platform, and more.


How a Customized CRM and Dynamics 365 Sales Drive Success
Boost your ROI with tailored CRM for Dynamics 365 Sales! Discover Optrua Care Plans for customized support & proactive CRM maintenance.

Optrua Marketing
11 min read


CRM for Small Business: Boosting ROI Through CRM User Adoption
CRM User Adoption is the linchpin of any successful CRM initiative. By combining tailored training programs, intuitive user interfaces, and real-time analytics, organizations can overcome resistance, foster collaboration, and unlock the full power of their CRM investment. Dive into proven strategies that drive engagement, streamline workflows, and deliver measurable business impact.

Ryan Redmond
14 min read


The Hidden Costs of CRM Implementation That Kill ROI
When companies budget for a new CRM Implementation, they usually plan for licenses, vendor services, and basic training. But the real costs often hide beneath the surface—integrations, data cleanup, user adoption dips, and IT overhead. These “invisible” expenses show up midstream and quietly erode ROI. The good news? With the right planning, phased rollout, and vendor questions, you can anticipate hidden costs before they derail your CRM project.

Ryan Redmond
17 min read


CRM for Small Business: Balancing CRM Cost and Value
CRM Cost can escalate quickly without clear visibility and control. In this article, you’ll discover practical tactics for managing CRM Cost—from setting realistic budgets and choosing the right vendor plans to streamlining workflows and removing unnecessary features. By proactively monitoring and optimizing CRM Cost, you’ll ensure sustainable growth, higher user adoption, and a stronger bottom line.

Ryan Redmond
16 min read
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