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Blue train emitting smoke speeds on tracks through a green landscape under a clear sky, symbolizing momentum and progress—ideal imagery for CRM Budget planning focused on transformation and growth.

CRM Project Mistakes: How Scope Creep Quietly Blew Up the CRM Budget

Scope creep doesn’t knock—it sneaks in. One “tiny tweak” at a time, it throws your CRM Budget off course and unravels your project fast: missed deadlines, budget overruns, and a system no one could actually use. Sound familiar?

CRM

Ryan Redmond

Apr 225 min read

14 views

A CRM system represented as a ship tilting on turbulent ocean waves under stormy skies, symbolizing risk and instability.

The CRM System Disaster: When Leadership Checks Out and Chaos Takes Over

Leadership, not tech, derails a CRM system. Discover how disengagement and denial can sabotage your CRM before it goes live.

CRM

Ryan Redmond

Apr 16 min read

25 views

A CRM training trophy collecting dust on a shelf

Enhanced CRM Training: Driving User Adoption and Business Success

Think CRM training is optional? Think again. Poor training is the #1 reason CRM projects fail—don’t let your shiny new system gather dust...

CRM

Optrua Marketing

Feb 117 min read

7 views

A geeky IT guy struggles to control a bus while driving, with four nervous passengers—his business partners—realizing they may have made a mistake letting him take charge of the CRM selection process.

CRM Selection Process: The Perils of Tossing the Keys to IT

CRM selection isn’t just IT—it’s strategy. Avoid common pitfalls and choose the right system for your team’s success.

CRM

Ryan Redmond

Feb 46 min read

31 views

A man with wide, fearful eyes sitting at a table in front of a precarious Jenga tower symbolizes the stress and challenges of managing CRM projects.

Managing CRM Projects: Leadership Strategies for Success

Managing CRM projects requires strong leadership and teamwork. Align goals, engage stakeholders, and avoid assumptions for success!

CRM

Ryan Redmond

Jan 216 min read

50 views

AI image of four businessmen eating popcorn while watching their CRM project go up in flames on their outdated computer. Sparks are flying and popcorn is everywhere.

How to Blow Up a CRM Project in 9 Easy Steps

Considering a CRM implementation? Learn what NOT to do with this humorous guide to avoiding costly mistakes and building a system that works

CRM

Optrua Marketing

Jan 147 min read

18 views

A businessman sitting at his desk trying to concentrate on his CRM for business growth while his office is in chaos

CRM for Business Growth: Ditch the Chaos

Lost deals and system chaos? Optrua’s CRM transforms frustration into streamlined success, helping your business grow with ease.

CRM

Ryan Redmond

Jan 75 min read

36 views

Bright illustration of a red car on a colorful road, symbolizing rapid development and fast progress, with signs for LA and NYC. Vibrant landscape with mountains, city skyline, and dynamic sky.

Accelerate CRM Success with Rapid Development

Discover the benefits and challenges of rapid CRM development. Accelerate growth and boost efficiency with a flexible, agile approach.

CRM

Optrua Marketing

Aug 13, 20244 min read

23 views

Block with a sad face being forced into a hole by a large silver tool, symbolizing poor customer engagement, surrounded by colorful circular pegs on a wooden surface.

3 Keys to Customer Engagement Success - Part 1

Executive Engagement, Business Fit, and User Adoption are the three keys to a successful CE implementation project.

CRM

Ryan Redmond

Aug 6, 20244 min read

33 views

A smiling robot in a colorful room wearing a plaid shirt and jeans, surrounded by clothes and shoes—symbolizing personalization and automation through CRM Customization. Bright atmosphere with framed art.

CRM for Small Business: Tailoring Your CRM Customization for Success

CRM Customization is the key to making Dynamics 365 CRM fit your unique business needs. By leveraging low-code Power Platform tools and expert guidance, you can rapidly configure workflows, data models, and integrations without heavy developer lift. Discover how strategic CRM Customization boosts user adoption, streamlines processes, and lays the foundation for scalable, long-term growth.

CRM

Ryan Redmond

Mar 26, 20247 min read

28 views