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The Optrua Blog
Get practical tips for
Microsoft CRM, AI,
Power Platform, and more.


Enhanced CRM Training: Driving User Adoption and Business Success
Think CRM training is optional? Think again. Poor training is the #1 reason CRM projects fail—don’t let your shiny new system gather dust...
Optrua Marketing
Feb 117 min read
5 views


CRM Selection Process: The Perils of Tossing the Keys to IT
CRM selection isn’t just IT—it’s strategy. Avoid common pitfalls and choose the right system for your team’s success.
Ryan Redmond
Feb 46 min read
30 views


Managing CRM Projects: Leadership Strategies for Success
Managing CRM projects requires strong leadership and teamwork. Align goals, engage stakeholders, and avoid assumptions for success!
Ryan Redmond
Jan 216 min read
39 views


How to Blow Up a CRM Project in 9 Easy Steps
Considering a CRM implementation? Learn what NOT to do with this humorous guide to avoiding costly mistakes and building a system that works
Optrua Marketing
Jan 147 min read
17 views


CRM for Business Growth: Ditch the Chaos
Lost deals and system chaos? Optrua’s CRM transforms frustration into streamlined success, helping your business grow with ease.
Ryan Redmond
Jan 75 min read
35 views


Accelerate CRM Success with Rapid Development
Discover the benefits and challenges of rapid CRM development. Accelerate growth and boost efficiency with a flexible, agile approach.
Optrua Marketing
Aug 13, 20244 min read
21 views
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