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Bright illustration of a red car on a colorful road, symbolizing rapid development and fast progress, with signs for LA and NYC. Vibrant landscape with mountains, city skyline, and dynamic sky.

Accelerate CRM Success with Rapid Development

Discover the benefits and challenges of rapid CRM development. Accelerate growth and boost efficiency with a flexible, agile approach.

CRM

Optrua Marketing

4 min read

Block with a sad face being forced into a hole by a large silver tool, symbolizing poor customer engagement, surrounded by colorful circular pegs on a wooden surface.

3 Keys to Customer Engagement Success - Part 1

Executive Engagement, Business Fit, and User Adoption are the three keys to a successful CE implementation project.

CRM

Ryan Redmond

4 min read

Tech worker in a cluttered room with tangled cables, intensely focused on configuring CRM for Small Business on a computer screen displaying code. Dim lighting emphasizes a concentrated work atmosphere.

CRM for Small Business: Simplify CRM Complexity for Growth - Part 2

Implementing CRM for Small Business doesn't have to be complicated. In this blog, we explore how to simplify CRM complexities, streamline your processes, and unlock growth potential for your small business.

CRM

Ryan Redmond

6 min read

Man in suit battling CRM complexity, represented by a giant paper monster in an office surrounded by flying spreadsheets and charts. Intense and chaotic scene captures the struggle with disorganized CRM data.

CRM for Small Business: Simplify CRM Complexity for Growth - Part 1

CRM complexity can overwhelm small business teams, slowing growth and creating inefficiencies. In this post, we break down practical ways to simplify your CRM, streamline your operations, and build a foundation for long-term success—without the chaos.

CRM

Ryan Redmond

4 min read

Robot pilot in headphones smiles in an airplane cockpit, symbolizing the intuitive and user-friendly interface of Copilot Studio. Bright screens and buttons fill the control panel.

AI Sales Engagement, Part 2: Building a Copilot Workflow with Dynamics 365 Sales

Welcome to Part 2 of my blog about transforming sales engagement with Copilot Studio and Dynamics 365 Sales. In this article, I demonstrate

Ryan Redmond

5 min read

A blue unicorn with a pink mane wearing a headset, representing CRM outsourcing in a vibrant, cluttered office filled with people at computers, bright colors, and glowing digital screens.

CRM Outsourcing: Beyond the Unicorn Myth

CRM outsourcing isn’t just a buzzword—it’s a practical strategy for small to midsize businesses looking to streamline operations, reduce internal strain, and scale effectively. In this blog, we explore what CRM outsourcing really means, why it’s gaining traction, and how to move beyond the unicorn myths to find real-world value.

CRM

Ryan Redmond

5 min read