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The Optrua Blog
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Avoiding CRM Project Failure Starts Long Before Go-Live—Here’s What This Team Missed
CRM project failure isn’t sudden—it’s slow, preventable, and often driven by silence at the top. Learn what went wrong (and how to fix it).

Ryan Redmond
5 min read


CRM Optimization Is a Mindset: How to Keep Improving After Go-Live
CRM optimization isn’t a one-time event—it’s an ongoing mindset. Go-live is just the beginning. Learn how to keep your Dynamics 365 system evolving with your team, improving workflows, adoption, and results long after launch.

Optrua Marketing
5 min read


Avoiding CRM Failure: Don’t Wait Until It’s Exploding
Avoiding CRM Failure: Don’t Wait Until It’s Exploding If you’ve been following along with my CRM Horror Stories series, you’ve seen...

Ryan Redmond
7 min read


CRM Project Mistakes: How Scope Creep Quietly Blew Up the CRM Budget
Scope creep doesn’t knock—it sneaks in. One “tiny tweak” at a time, it throws your CRM Budget off course and unravels your project fast: missed deadlines, budget overruns, and a system no one could actually use. Sound familiar?

Ryan Redmond
5 min read


The CRM System Disaster: When Leadership Checks Out and Chaos Takes Over
Leadership, not tech, derails a CRM system. Discover how disengagement and denial can sabotage your CRM before it goes live.

Ryan Redmond
6 min read


Ditch the Homegrown CRM: Why It’s a Money Pit for Your Business
Is your company running on a homegrown CRM? You know… one that’s been stitched together over the years with assorted patches, add-ons,...

Optrua Marketing
5 min read
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