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Dive into the introductory article of our multi-part series 'CRM for Small Business: Overcoming the Top 10 Concerns' and learn how to build

Unlock business growth with Generative AI: Practical Applications & Strategies. Discover how to embrace the AI Revolution for Customer-Cen

Discover the AI Revolution: Past, Present, and Future by Embracing Growth and Data Quality for Success in the AI Age

Hype vs. Reality - The dawn of the AI revolution is upon us, and it's a time filled with both fear and excitement. While media hype paints a

Unlock the Secret to CRM Success: Discover the 12 key roles that make up a high-performing CRM project team and how Optrua's expertise can g

The modern business landscape is becoming increasingly competitive, and companies are constantly seeking ways to differentiate themselves fr

As businesses increasingly move towards digital solutions, B2B e-commerce has become an integral part of business growth. However, transit

Customer journey mapping is the process of mapping out the entire journey your customers take with your brand, from the first interaction to

You can share documents with external users by using Microsoft Dynamics Power Pages (previously known as Power Apps Portals). This can be u

Understanding your CRM implementation cost is key to avoiding surprises and making smarter, value-driven decisions.

What Does Microsoft CRM Cost? It depends. From $65/user to enterprise-scale investments, get a full breakdown of licensing and pricing.

In Microsoft Power Platform and Dynamics CRM, Business rules are No code way of automating form behavior. You can combine conditions and ac

Microsoft Dynamics 365 Sales Licensing can be confusing. This blog compares the different Microsoft Dynamics 365 Customer Engagement (“CE”)

Learn the keys to Customer Engagement (CE) success with Small Steps, Value & Benefit, and Continuous Improvement.