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The Optrua Blog
Get practical tips for
Microsoft CRM, AI,
Power Platform, and more.
Ditch the Homegrown CRM: Why It’s a Money Pit for Your Business
Is your company running on a homegrown CRM? You know… one that’s been stitched together over the years with assorted patches, add-ons,...
Optrua Marketing
5 min read
Understanding Microsoft Dynamics CRM Cost: A Comprehensive Overview
Dynamics CRM cost isn’t one-size-fits-all. From licensing to implementation, learn what impacts pricing and how to plan effectively.
Ryan Redmond
13 min read
Why CRM Projects Fail: Unrealistic Budgets, Tight Timelines and Denial
Rushed CRM projects lead to costly rework and missing features. See how poor planning turned a $650K budget into a disaster.
Ryan Redmond
6 min read
Enhanced CRM Training: Driving User Adoption and Business Success
Think CRM training is optional? Think again. Poor training is the #1 reason CRM projects fail—don’t let your shiny new system gather dust...
Optrua Marketing
7 min read
CRM Selection Process: The Perils of Tossing the Keys to IT
CRM selection isn’t just IT—it’s strategy. Avoid common pitfalls and choose the right system for your team’s success.
Ryan Redmond
6 min read
Managing CRM Projects: Leadership Strategies for Success
Managing CRM projects requires strong leadership and teamwork. Align goals, engage stakeholders, and avoid assumptions for success!
Ryan Redmond
6 min read
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