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The Optrua Blog
Get practical tips for
Microsoft CRM, AI,
Power Platform, and more.


Client Portal for Document Sharing: A Better Way to Work with Clients
Tired of juggling emails and file-sharing links just to get documents to clients? Power Portal simplifies secure client collaboration by giving external users direct access to the information they need—no extra logins, no confusion. In this blog, we show how businesses are using Power Portal to streamline document sharing, improve transparency, and elevate the client experience.

Ryan Redmond
12 min read


The Hidden Costs of CRM Implementation That Kill ROI
When companies budget for a new CRM Implementation, they usually plan for licenses, vendor services, and basic training. But the real costs often hide beneath the surface—integrations, data cleanup, user adoption dips, and IT overhead. These “invisible” expenses show up midstream and quietly erode ROI. The good news? With the right planning, phased rollout, and vendor questions, you can anticipate hidden costs before they derail your CRM project.

Ryan Redmond
17 min read


Microsoft Dynamics CRM: The Realities Behind CRM Implementation Costs
Wondering what it really costs to implement Microsoft CRM? This blog breaks down the key factors that affect CRM implementation costs—including licensing, setup, customization, user training, and long-term support. Whether you're budgeting for your first CRM or planning an upgrade, this guide will help you set realistic expectations and avoid costly surprises.

Ryan Redmond
11 min read


What Does Microsoft CRM Cost in 2026? Understanding Licensing and Pricing
What Does Microsoft CRM Cost? It depends. From $65/user to enterprise-scale investments, get a full breakdown of licensing and pricing.

Ryan Redmond
9 min read


CRM for Small Business: Balancing CRM Cost and Value
CRM Cost can escalate quickly without clear visibility and control. In this article, you’ll discover practical tactics for managing CRM Cost—from setting realistic budgets and choosing the right vendor plans to streamlining workflows and removing unnecessary features. By proactively monitoring and optimizing CRM Cost, you’ll ensure sustainable growth, higher user adoption, and a stronger bottom line.

Ryan Redmond
16 min read


3 Keys to Customer Engagement Success – Part 2
Customer engagement success isn’t just about having the right tools—it’s about building lasting relationships. In Part 2 of our series, we dive into three key strategies to drive stronger connections, boost satisfaction, and create more loyal customers. From personalized experiences to timely follow-ups, these tips will help your team turn engagement into measurable growth.

Ryan Redmond
6 min read
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