top of page

The Optrua Blog
Get practical tips for
Microsoft CRM, AI,
Power Platform, and more.


An Unlikely Pair: CRM & the Art of Turkey Brining
Turkey Brining teaches us that the right blend of salt, sugar, and aromatics transforms an ordinary bird into a show-stopper—much like CRM best practices turn prospects into loyal customers. In this guide, you’ll master foolproof Turkey Brining recipes for a tender, flavorful roast and discover CRM strategies for timely engagement, personalized touchpoints, and lasting relationships. Serve up both a perfect turkey and unforgettable customer experiences.

Ryan Redmond
3 min read


CRM for Small Business: Overcoming the Top 10 CRM Concerns
CRM adoption can be overwhelming for small businesses—but it doesn’t have to be. In this post, we break down the top 10 CRM concerns holding teams back and provide clear, practical solutions for each one. From budget worries to user adoption, find out how to move past hesitation and make your CRM work for you.

Ryan Redmond
5 min read


Driving Business Growth with Generative AI: A Balanced and Customer-Centric Approach
Revenue growth isn’t just about hustle—it’s about smart tools. In this blog, we explore how generative AI is changing the game for sales, marketing, and customer success teams. Learn how small and mid-sized businesses are using AI not just to automate—but to accelerate. If growth is the goal, generative AI might be your secret weapon.

Ryan Redmond
5 min read


Understanding AI's Impact: A Historical Perspective on Technological Revolutions
Gaining insights into AI’s influence means looking beyond the hype and into history. This blog explores how past technological revolutions shaped industries, disrupted norms, and laid the groundwork for today’s AI evolution. By understanding where we've been, we can better anticipate where generative AI might take us next.

Ryan Redmond
6 min read


Navigating the AI Revolution: From Hype to Tangible Impact
The AI revolution isn’t coming—it’s already here. But moving from hype to real-world results takes more than buzzwords. In this blog, we explore how businesses are turning AI’s promise into measurable impact across operations, strategy, and customer experience. Discover where the real value lies—and how to stay ahead in this rapidly shifting landscape.

Ryan Redmond
6 min read


How to Build a Strong CRM Project Team (12 Key Roles)
CRM success starts with your people, not your platform. In this blog, we break down the 12 essential roles every CRM project team needs—plus real-world lessons on what happens when those roles are missing. Whether you're implementing Microsoft Dynamics 365 or another CRM, this guide helps you build the structure, alignment, and accountability needed for lasting results.

Ryan Redmond
5 min read
FEATURED POSTS
ALL POSTS
bottom of page






