The Optrua Blog

Scope creep doesn’t knock—it sneaks in. One “tiny tweak” at a time, it throws your CRM Budget off course and unravels your project fast: missed deadlines, budget overruns, and a system no one could actually use. Sound familiar?

Leadership, not tech, derails a CRM system. Discover how disengagement and denial can sabotage your CRM before it goes live.

CRM project failure isn’t sudden—it’s slow, preventable, and often driven by silence at the top. Learn what went wrong (and how to fix it).

If you’ve been following along with my CRM Horror Stories series, you’ve watched the slow unraveling of a once-promising CRM rollout inside a fast-growing, family-run manufacturing company.

CRM selection isn’t just IT—it’s strategy. Avoid common pitfalls and choose the right system for your team’s success.

CRM projects rarely collapse overnight—they unravel piece by piece. In this post, we share real CRM implementation failure examples that reveal how small missteps snowball into blown budgets, missed deadlines, and systems no one wants to use. From ghosting executives to last-minute scope creep, these stories show the red flags every business leader should watch for—and the strategies that turn failures into lasting success.