CRM ROI Explained: How to Measure, Maximize, and Justify Your CRM Investment
Is your CRM an expense—or an engine for growth?
Too often, CRM gets labeled as overhead instead of a strategic asset. But when evaluated with the same rigor as other capital investments, CRM ROI tells a different story. In this blog, we break down how to reframe your CRM implementation, calculate real-world returns, and avoid common ROI pitfalls. Plus, we’ll show you a practical framework and a real case study that proves CRM can be one of the smartest investments your busine
