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The Optrua Blog
Get practical tips for
Microsoft CRM, AI,
Power Platform, and more.


Safeguarding Your Microsoft Dynamics 365 CRM Data
Safeguard your Microsoft Dynamics 365 CRM data with robust security strategies. Learn about encryption, masking, access control, and more.

Ryan Redmond
Dec 3, 20249 min read
38 views


Copilot Studio + Dynamics 365 Sales: Better Together - Part 1
Dynamics 365 Sales is transforming the way teams connect, sell, and grow. In this post, we explore how pairing it with Copilot Studio unlocks a smarter, more efficient sales experience—one where AI supports every step, from lead capture to closing deals.

Ryan Redmond
Jun 4, 20244 min read
222 views


How Optrua Helps Enhance Employee Engagement
Employee engagement isn't just a feel-good metric—it’s a key driver of productivity and retention. In this blog, we explore how Optrua helps organizations enhance employee engagement by aligning technology, processes, and communication to create a more connected and motivated workforce.

Ryan Redmond
May 21, 20247 min read
13 views


The Double-Edged Sword of Employee Engagement Technology
Employee engagement technology can be a game-changer—boosting communication, recognition, and connection in today’s digital workplaces. But when overused or poorly managed, it can also lead to burnout and disengagement. This blog explores both sides of the coin and offers strategies to make tech a true ally in your engagement efforts.

Ryan Redmond
May 7, 20247 min read
31 views


AI Unleashed: Shaping the Future of Business
AI Unleashed takes you inside a state-of-the-art laboratory where robots collaborate with scientists under vibrant holographic displays. From city-scale digital twins to human-machine symbiosis, explore how cutting-edge artificial intelligence innovations are redefining tomorrow’s possibilities.

Ryan Redmond
Feb 27, 20245 min read
8 views


Maximizing Sales with Microsoft AI Copilot Tools
Maximizing Sales isn’t just a target—it’s a systematic approach combining analytics, automation, and personalized outreach. In this article, you’ll learn how to use data-driven insights to identify high-potential leads, implement workflow automations for timely engagement, and tailor messaging to customer needs. These strategies empower your team to close deals faster, improve conversion rates, and drive sustainable revenue growth.

Ryan Redmond
Dec 14, 202310 min read
18 views


CRM for Small Business: Balancing CRM Cost and Value
CRM Cost can escalate quickly without clear visibility and control. In this article, you’ll discover practical tactics for managing CRM Cost—from setting realistic budgets and choosing the right vendor plans to streamlining workflows and removing unnecessary features. By proactively monitoring and optimizing CRM Cost, you’ll ensure sustainable growth, higher user adoption, and a stronger bottom line.

Ryan Redmond
Nov 28, 202313 min read
26 views
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