top of page

The Optrua Blog
Get practical tips for
Microsoft CRM, AI,
Power Platform, and more.


AI Sales Engagement, Part 1: Transforming the Modern Sales Process
Dynamics 365 Sales is transforming the way teams connect, sell, and grow. In this post, we explore how pairing it with Copilot Studio unlocks a smarter, more efficient sales experience—one where AI supports every step, from lead capture to closing deals.

Ryan Redmond
7 min read


AI Sales Engagement, Part 2: Building a Copilot Workflow with Dynamics 365 Sales
Welcome to Part 2 of my blog about transforming sales engagement with Copilot Studio and Dynamics 365 Sales. In this article, I demonstrate

Ryan Redmond
9 min read


CRM Failure: How It All Fell Apart at Go-Live
Some CRM failures don’t happen overnight—they unfold step by step. In this final post in our CRM Horror Stories series, we unpack a go-live gone wrong: unstable data, late-stage scope creep, and a training plan that collapsed under pressure. But this isn’t just a horror story—it’s a playbook of what not to do. If you want your CRM implementation to succeed, start by learning from this final failure.

Ryan Redmond
11 min read


CRM Failure: When Tight Timelines and Budget Cuts Turn a CRM Project into a Disaster
Rushed CRM projects lead to costly rework and missing features. See how poor planning turned a $650K budget into a disaster.

Ryan Redmond
10 min read


CRM Failure: How Scope Creep Quietly Blew Up the Budget
Scope creep doesn’t knock—it sneaks in. One “tiny tweak” at a time, it throws your CRM Budget off course and unravels your project fast: missed deadlines, budget overruns, and a system no one could actually use. Sound familiar?

Ryan Redmond
7 min read


CRM Failure: When Steering Committees Stop Steering
Leadership, not tech, derails a CRM system. Discover how disengagement and denial can sabotage your CRM before it goes live.

Ryan Redmond
8 min read
FEATURED POSTS
ALL POSTS
bottom of page






