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The Optrua Blog
Get practical tips for
Microsoft CRM, AI,
Power Platform, and more.
Ryan Redmond
May 21, 20247 min read
How Optrua Helps Enhance Employee Engagement
Optrua, a Microsoft Dynamics 365 CRM Value-Added Reseller (VAR) and Systems Integration company, plays a vital role in helping organizations
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Ryan Redmond
May 13, 20246 min read
Technology Roadmap: Your Ticket to Innovation
Discover how a technology roadmap can help you implement innovative technology solutions. Demystify the process & prioritize lasting value o
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Ryan Redmond
May 6, 20247 min read
The Double-Edged Sword of Technology in Employee Engagement
Discover how technology impacts Employee Engagement in Part 2 of our series. Learn how it enhances communication and growth while navigating
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Ryan Redmond
Apr 22, 20246 min read
Employee Engagement: The Key to Business Success
Discover the secrets to business success in our Employee Engagement series. Explore strategies, technology's role, and the impact on product
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Ryan Redmond
Apr 8, 20249 min read
Modernizing CRM with Low-Code Tools and Expert Guidance
With low-code tools and expert guidance, businesses can tailor their CRM solutions to meet their unique needs, ensuring user-centric designs
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Ryan Redmond
Mar 25, 20248 min read
CRM for Small Business: Tailoring your CRM for Success
CRM systems aren’t one-size-fits-all. Modern cloud-based like Dynamics 365 are flexible, allowing for customizations. Small businesses can t
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Ryan Redmond
Mar 11, 20246 min read
How to Write a Dynamics 365 CE Plugin
Step-by-step instructions on how to write a Dynamics 365 CE Plugin, including the prerequisites to get started, how to set it up, how to imp
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Ryan Redmond
Feb 27, 20245 min read
AI Unleashed: Shaping the Future of Business
AI is reshaping how we work, enabling companies to streamline processes, automate routine tasks, tailor customer experiences, and enhance de
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Ryan Redmond
Jan 30, 202413 min read
CRM for Small Business: Boosting ROI Through User Adoption
Explore how crucial user adoption is for a new CRM system’s effectiveness. It impacts data integrity, decision-making, customer relationship
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Ryan Redmond
Dec 14, 202311 min read
Maximizing Sales with Microsoft AI Copilot Tools
Explore Microsoft Sales Copilot, an AI tool that can enhance and streamline sales processes, driving efficiency, productivity and, ultimatel
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Ryan Redmond
Nov 28, 202314 min read
CRM for Small Business: Balancing Cost and Value
Uncover the various costs of implementing a CRM system and find out how to plan for it so you can balance growth, even with a tight budget.
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Ryan Redmond
Nov 16, 20233 min read
An Unlikely Pair: CRM & the Art of Turkey Brining
Master Thanksgiving with CRM & Turkey Brining Tips! Learn to host like a pro by blending the art of CRM with the secret to a perfect turkey.
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Ryan Redmond
Oct 29, 20235 min read
CRM for Small Business: Overcoming the Top 10 Concerns
Dive into the introductory article of our multi-part series 'CRM for Small Business: Overcoming the Top 10 Concerns' and learn how to build
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Ryan Redmond
Oct 1, 20235 min read
The Battle for Growth: Driving Revenue with Generative AI
Unlock business growth with Generative AI:
Practical Applications & Strategies. Discover how to embrace the AI Revolution for Customer-Cen
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Ryan Redmond
Sep 17, 20235 min read
Gaining Insights into AI's Influence: A Historical Look at Technological Revolutions
Discover the AI Revolution: Past, Present, and Future by Embracing Growth and Data Quality for Success in the AI Age
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Ryan Redmond
Sep 4, 20235 min read
From Hype to Tangible Impact: The True potential of the AI Revolution
Hype vs. Reality - The dawn of the AI revolution is upon us, and it's a time filled with both fear and excitement. While media hype paints a
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Ryan Redmond
Apr 12, 20233 min read
Building a Strong CRM Project Team: The Key to Success
Unlock the Secret to CRM Success: Discover the 12 key roles that make up a high-performing CRM project team and how Optrua's expertise can g
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Ryan Redmond
Apr 2, 20232 min read
Free eBook: The Power of Customer Journey Mapping
The modern business landscape is becoming increasingly competitive, and companies are constantly seeking ways to differentiate themselves fr
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Ryan Redmond
Mar 2, 20233 min read
Encouraging Your Sales Team to Embrace a B2B E-commerce Strategy
As businesses increasingly move towards digital solutions, B2B e-commerce has become an integral part of business growth.
However, transit
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Ryan Redmond
Feb 14, 20232 min read
Why you need a Customer Journey Map: A quick guide to optimizing Customer Experience
Customer journey mapping is the process of mapping out the entire journey your customers take with your brand, from the first interaction to
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