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The Optrua Blog
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Ditch the Homegrown CRM: Why It’s a Money Pit for Your Business
A homegrown CRM may start with good intentions, but over time it often becomes a costly liability. Learn why custom-built CRMs drain budgets, slow growth, and expose businesses to risk—and why modern cloud CRMs offer a smarter alternative.
Optrua Marketing
7 min read
CRM Optimization Is a Mindset: How to Keep Improving After Go-Live
CRM optimization isn’t a one-time event—it’s an ongoing mindset. Go-live is just the beginning. Learn how to keep your Dynamics 365 system evolving with your team, improving workflows, adoption, and results long after launch.
Optrua Marketing
7 min read
Enhanced CRM Training: Driving User Adoption and Business Success
CRM training is the #1 factor in user adoption—but it’s often rushed, underfunded, or treated as a one-time event. Learn why CRM training fails, what actually drives adoption, and how continuous, role-based training helps teams get real business value from their CRM.
Optrua Marketing
9 min read
Dynamics 365 CRM Data Security: Safeguarding Your Microsoft CRM Data
Safeguard your Microsoft Dynamics 365 CRM data with robust security strategies. Learn about encryption, masking, access control, and more.
Ryan Redmond
13 min read
CRM Data Security for Small Businesses: Safeguarding Your CRM Data
Secure your CRM data to protect customer trust and maintain your competitive edge. Discover key insights and proactive strategies.
Ryan Redmond
11 min read
Dynamics CRM Maintenance: Why Proactive Beats Reactive Every Time
Enhance CRM support and ensure smooth operations for Dynamics 365 Sales with proactive maintenance through Optrua Care Plans.
Optrua Marketing
8 min read
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