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The Optrua Blog
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AI That Sells: How Microsoft Copilot for Sales Reduces Admin and Boosts Results
Let’s face it—sales teams didn’t sign up to be data entry clerks. But between updating CRM, logging meetings, and chasing follow-ups, that’s what it often feels like. Enter Microsoft Copilot for Sales: a purpose-built AI assistant that lives inside Outlook and Teams, helping reps work smarter without breaking their workflow. In this post, we break down how it works, where it shows up, and why it’s changing the game for CRM adoption, productivity, and sales performance.

Ryan Redmond
6 min read


Avoiding CRM Project Failure Starts Long Before Go-Live—Here’s What This Team Missed
CRM project failure isn’t sudden—it’s slow, preventable, and often driven by silence at the top. Learn what went wrong (and how to fix it).

Ryan Redmond
5 min read


CRM Optimization Is a Mindset: How to Keep Improving After Go-Live
CRM optimization isn’t a one-time event—it’s an ongoing mindset. Go-live is just the beginning. Learn how to keep your Dynamics 365 system evolving with your team, improving workflows, adoption, and results long after launch.

Optrua Marketing
5 min read


Avoiding CRM Failure: Don’t Wait Until It’s Exploding
Avoiding CRM Failure: Don’t Wait Until It’s Exploding If you’ve been following along with my CRM Horror Stories series, you’ve seen...

Ryan Redmond
7 min read


CRM Project Mistakes: How Scope Creep Quietly Blew Up the CRM Budget
Scope creep doesn’t knock—it sneaks in. One “tiny tweak” at a time, it throws your CRM Budget off course and unravels your project fast: missed deadlines, budget overruns, and a system no one could actually use. Sound familiar?

Ryan Redmond
5 min read


The CRM System Disaster: When Leadership Checks Out and Chaos Takes Over
Leadership, not tech, derails a CRM system. Discover how disengagement and denial can sabotage your CRM before it goes live.

Ryan Redmond
6 min read
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